How Google Adwords Work ?

Right so finally I have been shaken out of my slumber and here I am blogging after a hiatus of some 3 years.

Well as the title suggests we are going to discuss about how google adwords work. Google Adwords is an advertising platform used by the marketeers to increase the reach of their products. So everytime you put in a search query,ads related to your search query can be seen.On clicking these ads you are taken to the landing page related to the product you are looking for Google does two type of searches, one is organic search ,which are the results that you see and others are ads related to keywords which can be seen on the sides.

How does google decide on the rank of ads?

So to understand this ,first understand what is CPC(Cost per click),it is the maximum cost that you set in your adwords account that you are willing to pay everytime user clicks on your ad . There is another component called Quality score which depends on the quality of the landing page ,keywords and extensions used. Using these two components Ad rank is calculated as follows

AD Rank=CPC*Quality Score

Higher the Ad Rank,higher the ad will be placed on the page.

Hope this article helps .